HUL has trained thousands of women in villages across India to develop an entrepreneurial mindset and make them financially independent. These women. Enlightening The Lives of Rural Women: Operation of Hul Shakti – Its Working & Principal, Dr. AER College of Management Studies & Research, In case the RSP visits only one existing SE village on any particular day. Unilever in India: Hindustan Lever’s Project Shakti-Marketing FMCG to HUL found it difficult to set up a distribution channel in rural parts of.

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Project Shakti has been replicated in Pakistan and Sri Lanka.

HUL: Project Shakti business model overview

Moreover, the company has ready consumers in the SAs who become users of the products besides selling them. For example, a problem faced by HUL was that the SAs were more inclined to stay at home and sell rather than going from door to door since there is a stigma attached to direct selling. More Views on News.

Archana Oct 14, Before acting on any recommendation, subscribers should consider whether it is suitable for their particular circumstances and, if necessary, seek an independent professional advice. Project Shakti It was a initiative of Hindustan liver limited company to enter the rural market efficiently along with a social objective of empowering rural women. Furthermore, retailers cannot be present in all the centres as many of them are so small that it makes them economically unfeasible.

Sales on the other hand came in at Rs 95 bn up 2.

Project Shakti has helped thousands of women – and also men.

Thombare lost her husband inand she had to raise their toddler on her own. The products are then sold door-to-door or through petty shops at home. This is not directed for access or use by anyone in a country, especially, USA, Canada or the European Union countries, where such use or access is unlawful or which may subject Equitymaster or its affiliates to any registration or licensing requirement.


Empowerment of women is sure to improve the social status of women in India. Key features of project Shakti are: This programme will help provide HUL with a growing customer cade which will benefit the company for years to come.

Management studies entries: Case: ‘Project Shakti’ of HUL

Sales on the other hand came in at Rs 92 bn up Its a very good opportunity for development and employment opportunity in rural areas. Relish the volatility but keep your focus on the fundamentals and buy these 4 stocks. Launched inthe Shaktimaan initiative encourages men in the Shakti Ammas’ families to distribute its products in village clusters, and provides them bicycles.

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Thanks to Project Shakti, Hindustan Unilever’s rural direct-to-consumer retail distribution initiative, Thombare has been able to provide herself and her child a decent livelihood. By the following measures Shakti can contribute for HLL bottom line. Information contained herein does not constitute investment advice or a personal projecg or take into account the particular investment objectives, financial situations, or needs of individual subscribers.

It was indeed a great initiative by HUL pdoject, probably a shudy setter for the other big corporations ,to focus on rural markets.

Project Shakti business model overview “. Equitymaster is not an Investment Adviser. Shakti Ammas are able to reach far flung areas, which were economically unviable for the company to tap on its own, besides being a brand ambassador for the company.

After training she is asked to put up Rs 20, as investment which is used to buy products for selling. The long term aim of the company is to haveAmmas coveringvillages and reaching m people.

K ey features of project “Shakti”? I am interested in taking this program to the members so that they can beocme economically empowered. Lamborghini Veteran filmmaker Mrinal Sen passes away at 95 More. Case analysis, solutions to problems, articles related to different subjects of management studies etc. Suresh Prabhu Clamour grows for review of Reserve Bank’s ownership rules for private banks as Kotak deadline approaches Expect to nearly treble sales in India in Most Popular My Latest Recommendation is the Perfect Play on the Rise of Electric Vehicles Profit Hunter Dec 18, As the debate heats up on who the future belongs to – electric vehicles or Internal Combustion Engines, here’s a stock that makes sure you will be on the winning side, without taking sides.


This project was started in with the aim of increasing the company’s rural distribution reach as well as providing rural women with income-generating opportunities. In Sri Lanka, they are called ‘Saubhagya’, which means good luck. Set live price alerts, get research alerts and more. SinceEquitymaster has been the source for honest and credible opinions on investing in India.

Moreover, men were not liable to go to a woman’s house and buy products.

Empowering Women – and Men

Thursday, December 11, Case: All content and information is provided on an ‘As Is’ basis by Equitymaster. Under this programme, trained communicators visit schools and village congregations to drive messages on sanitation, good hygiene practices and women empowerment.

Piyush Nagarkar January 13, at We also have a project related to distribution of product in rural areas particularly which requires women, so in case if anybody interested we can work together.

With some 48, Shakti Ammas and 30, Shaktimaans, Shaktk reaches over three million households invillages in 15 states.

With the urban market saturated, FMCG companies are now targeting the rural markets. Therefore, creating a self-sustaining model of micro-entrepreneurs in these areas made sense. This is a case where the social goals are helping achieve business goals.